The Marketing Matters Podcast
S5E5 - You have the Enquiry, now what?

S5E5 - You have the Enquiry, now what?

November 18, 2021

After an enquiry is made, What next? Do you have a process to make the most of them and where appropriate, convert them?

With a service-led business, a website is about building confidence and trust. The buying decision might take longer and need a little more help. Rushing to seal a deal may be tempting, but is rarely helpful: What's more, seem too keen, and it could make them question your motives. Different enquiries will move at different rates and you need a process to deal with these in the most appropriate way.

In this weeks podcast, we discuss this and introduce the concept of the Boomerang e-mail - Trust me its worth a listen just for that!

S5E4 - The Website Experience

S5E4 - The Website Experience

November 4, 2021

The main marketing focus of many businesses is getting people to their website, with the priority on things like improving Google search rankings Whilst this is important, what happens when they arrive on your site is equally important. If your website doesn't deliver, then attracting people in the first place is a pointless endeavour.

The more competitive a market is the more important it is to hold someone’s attention. If it’s not easy for visitors to find what they’re looking for, they’ll look elsewhere. In this episode we look at what you need in place to ensure their experience goes smoothly and delivers results?

S5E3 - Attracting the right people to your site

S5E3 - Attracting the right people to your site

October 21, 2021

The next step of our series on e-business looks at the visibility and effectiveness of your website. While getting people to your site is important, it's only worthwhile if they are interested in what you do and that you can convert them into customers. Having the right approach to attracting people, by knowing who it is you're appealing to and making sure the message is right, is imperative.

You don't want to attract just anybody. One of the biggest mistakes made by marketers is not effectively defining the target audience, and casting the net too wide. Just thinking of gross numbers instead of narrowing the field means you're going to waste resources and struggle to convert people. You cannot and will not make a customer out of everyone.

S5E2 - e-Business - It‘s more than just e-Commerce

S5E2 - e-Business - It‘s more than just e-Commerce

October 7, 2021

With the odd exception, every business has some sort of online presence. Whilst this may not involve a full e-commerce offering, the web is critical to all businesses these days.  As a critical element in communicating with your target audience your use of technology needs to be a fully integrated part of your business rather than simply a technical issue.

In this episode, we talk about the difference between e-Commerce & e-Business, and the importance of a joint up approach to technology throughout the sales & marketing process.

S5E1 - Should I be using e-commerce as part of my business?

S5E1 - Should I be using e-commerce as part of my business?

September 23, 2021

Few, if any businesses can ignore the web. Virtually every business has an e-business element. In our new podcast series, we are talking e-business and how to make technology work for you.

While e-commerce is about taking orders online, shopping carts etc, the term e-business is much broader. It's about how you leverage technology. Even if most of your transactions are offline, you will be using web technologies to benefit your company more than you realise. Starting with a focus on e-commerce, series five of out podcast looks at how to maximise the benefits, and minimise the pain of using technology in your business.

S4E5 - A Sustainable Process

S4E5 - A Sustainable Process

July 1, 2021

In the last of our step-by-step planning series, we look at how to make your process sustainable. Making a plan and implementing ideas can be easy but sustaining that process for long periods is one of the more challenging things in marketing. An advertising campaign, such as a mail shot or publication, is one individual event at a point in time, but covering an entire timeline, 2-3 months in advance, with regular and repeated events, is what makes it sustainable.

 

 

S4E4 - Making Time to Manage

S4E4 - Making Time to Manage

June 17, 2021

Many small business owners state they are too busy working in their business to work on their business but, without that necessary management, success is largely down to luck. That brings us to the second M in our PIMMS process: managing. Managing on an ongoing basis is the essence of running a business and the heart of helping it grow. Instead of spending so long on the day-to-day tasks, time needs to be put aside to evaluate whether it's delivering what you want. You can only manage a plan if you plan to manage.

S4E3 - Monitoring your Marketing

S4E3 - Monitoring your Marketing

June 3, 2021

In the next step of the marketing process, we move on to monitoring. Looking from a long-term perspective, you need to track activity to ensure it's having an impact and going the direction you desire. Thanks to developments of the internet as a marketing tool, it's possible to obtain real-time numbers, check engagement and discover where your value lies. But delving into analytics can be a double-edged sword, with data overload potentially causing you to lose focus on your goals.

S4E2 - Implementation in marketing: a process not an event

S4E2 - Implementation in marketing: a process not an event

May 20, 2021

Looking at managing marketing processes using our PIMMS method, the I stands for implementation. There is a divide between planning and implementation as, so often, people are fixated on the former and never get round to the latter. It's very easy to believe a plan needs to be perfect to guarantee success but, as is the nature of marketing, some things are bound to fail and the key is making sure enough succeeds to offset those failures. Implementing a plan is not about the absolutes of success: it's about trying, learning then iterating.

S4E1 - Implementing a plan with PIMMS

S4E1 - Implementing a plan with PIMMS

May 6, 2021

We touched upon planning in our previous podcast, but we consider it so important, we're devoting an entire series on the subject. Planning is a very important part of the business management & development process, and we want to look at the concept of not only creating a practical plan, but its implementation and ensuring it materialises. It's incredibly easy to form a plan but there are dangers of focusing so much on its creation, that considering how it will be made into a reality, and therefore worthwhile, is oft-forgotten. This is why we created the acronym PIMMS (Plan, Implement, Monitor, Manage, Sustain).

Podbean App

Play this podcast on Podbean App