With a combined experience of 50+ years running and marketing SME businesses, we have learned a thing or two! In this podcast cover some of the real world issues that we’ve come up against with our clients and the solutions the resulted. We make no apology for the fact that these are our experiences and opinions. They may resonate, they may not. But hopefully they will be entertaining, and informative.
Episodes
Thursday Feb 13, 2020
Thursday Feb 13, 2020
Having focused recently on the importance of having a vision for a business, we now look at the impact that vision might have on your marketing message.
The mantra of marketing has been about presenting benefits to customers and not just the features, but now you need to link those benefits to your vision and ask yourself "why do I deliver those benefits?"
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