The Marketing Matters Podcast
S3E7 - Taking advantage of analytics

S3E7 - Taking advantage of analytics

April 8, 2021

As the essence of business, analytics allow you to connect your marketing objectives with reality. But, critical as they may be, not everyone uses them as effectively as they might. While businesses may be well-versed in the analysing accounts to monitor the performance of the business as a whole, Fewer take advantage of how marketing analytics give better control and management of your marketing process.

In this weeks podcast we explore this issue and look at how best to use Marketing analytics.

S3E6 - The new age of email marketing

S3E6 - The new age of email marketing

March 25, 2021

In the age of social media, email has taken a backseat, with many considering it old-fashioned. When it first arrived on the scene email marketing was horribly spammed and has had a stigma attached to it ever since, however, like with any communication, when used thoughtfully and respectfully it can actually be one of the most powerful marketing tools.

S3E5 - Social media as a marketing platform

S3E5 - Social media as a marketing platform

March 11, 2021

Social media can be a fantastic marketing tool and needs to be taken seriously, but it is not a magic marketing wand. In this episode, we talk about how can you make the most of social media, and you make it work for you? Some think it's all about "go viral" and becoming an internet sensation. But for most, that will never happen. In reality any successful social media strategy is  about consistent, relevant content.

S3E4 - Communicating via content

S3E4 - Communicating via content

February 24, 2021

Since marketing began, the idea behind it hasn't changed: communicating and advertising what you do to your market. To achieve that, a steady flow of content reflecting your business proposition should be a significant priority. While websites and hosting can be considered the tools that allow for you to communicate, you also need the skills and resources to achieve an effective marketing solution.

S3E3 - Choosing the right host for your website

S3E3 - Choosing the right host for your website

February 11, 2021

Continuing our series on bridging the technology gap, we go behind the scenes and take a look at web hosting. Good hosting can make or break how effective your site is in the ultimate goal of driving your business. The wrong type of hosting can either give poor performance or, at the other end of the scale, you pay over the odds for something you don't need. While a website is important for your business, the hosting is just as important for your website.

S3E2 - Own your website as a marketing tool

S3E2 - Own your website as a marketing tool

January 28, 2021

A website is a very important marketing tool and can be your single most important piece of marketing collateral, yet many people don't take advantage. The building of a website is considered a project and, once completed, sits there rarely to be touched again. Typically this is because of the "technology gap" between the experts hired to build the site, and the SME businesses left wanting to use it but not knowing how. A website needs to be used proactively, something only achievable if you feel full ownership of it.

 

S3E1 - Technology & expertise in the real world of business

S3E1 - Technology & expertise in the real world of business

January 14, 2021

Over the next several episodes we will be exploring the way technology and the real world of business should fit together,

Over the series, we will be considering a wide range off business issues including websites, promotion and content. Our aim is to help you to think differently as to how to approach technological challenges. 

 

S2E25 - “You have two ears & one mouth, use them in that proportion”

S2E25 - “You have two ears & one mouth, use them in that proportion”

December 17, 2020

This is something I was told when I did some Sales Training at the start of my career back hen Adam was a lad, and its stuck with me. This week we discuss the importance of listening to and understanding your customers.

If you want to add value to your offering, then understanding your expertise and applying it to make your customers lives easier or more fruitful is a sound strategy.

 

S2E24 - Stronger marketing during change

S2E24 - Stronger marketing during change

December 3, 2020

During lockdown, most retailers are shut and prevented from regular sales. While they waited to officially re-open, many have gone with a barebones "click and collect" system across social media but are they missing a trick? What can they do to improve business and make it stronger post-pandemic? Marketing is not just something on the backburner for when you're short on work, it's an on-going process that continually needs to be addressed.

S2E23 - The right tools for the right job

S2E23 - The right tools for the right job

November 19, 2020

When presented with a task, your first objective is to achieve your goal. However, with the incorrect tool at your disposal, this can quickly morph into the frustration of just trying to make the tool work. Whether its hardware, software like a wordpress plugin or a relationship with a partner or supplier. If you can get the right tool for the right job, the investment will help not just now but in the future.

 

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