When in comes to small businesses, agility is key to delivering competitive advantage. However, without process, priorities may be misjudged, and customers may receive all the attention, sacrificing marketing for your business. And the only person a lack of marketing hurts is yourself.
Your website can be central to your marketing process and the single biggest tool at your disposal. Traditionally, the company responsible for your web design adds on hosting as extras without a thought. However, hosting should be the first step of your on-going marketing strategy.
Most people historically use social media to view funny images or discuss the latest cultural zeitgeist, leading to companies avoiding it. However, more recently, it is producing opportunities for B2B marketing. But why has this changed and what is the purpose of social media?
It's now been over a year since GDPR came into effect and, in this week's Marketing Matters, Duncan & David investigate how e-mail marketing has changed in the current GDPR world.
Duncan & David go through the benefits and mistakes found in search marketing. However you look at it, search engines are still critically important to marketing but it's more about the content than just optimisation through SEO.
Duncan & David discuss what a lot of people think of as a complex time consuming process: planning. Seen as something full of paperwork never to be used again, it doesn't need to be that way.
Duncan & David view the modern world for SME businesses and the importance of having their marketing as "joined-up". With so many aspects of online marketing, such as search, social media, website and e-mail, there is a necessity to form a connection between them.
Duncan & David investigate the importance of measuring marketing activities and web data. What was once difficult to collect, we are now overburdened with figures.
Duncan & David look at what PR means and what role it has on today's SME Marketing toolbag
In Essence PR is about engaging with exiting publishers who already have a relevant audience. Once the domain of large organisations, it is now a valuable tool for small business marketing too.
Live from the Glossop Business Expo, Duncan & David talk to the organiser Kathy Ford about the importance and evolution of networking.
Networking is not just about joining a group who can feed you leads. It's a vital part of SME Marketing, and is about building contacts and growing your network.
