The Marketing Matters Podcast
Marketing Matters Episode 16 - Internal View of Marketing

Marketing Matters Episode 16 - Internal View of Marketing

October 17, 2019

For small companies, marketing responsibilities are often handled by only one individual in a secondary role. However, every role and position in your business can impact your marketing, and should therefore be involved in some aspect.

 

Marketing Matters Episode 15 - Marketing Focus

Marketing Matters Episode 15 - Marketing Focus

October 3, 2019

Businesses tend to focus on either marketing objectives or the tools used to deliver them. While the former should be a priority, suppliers and SMEs often target the latter. Lots of enquiries and leads are obviously a positive but it is missing the vital question, "what is my marketing trying to achieve?"

Marketing Matters Episode 14 - Value of ‘Free’

Marketing Matters Episode 14 - Value of ‘Free’

September 19, 2019

In order to recognise the value of content you produce on the Internet you need to understand exactly why you're doing it and what you aim to receive as a result. We're all used to information being freely available online but, as this costs money to produce, outlets are increasingly putting their content behind a paywall.

Marketing Matters Episode 13 - Process & Agility

Marketing Matters Episode 13 - Process & Agility

September 5, 2019

When in comes to small businesses, agility is key to delivering competitive advantage. However, without process, priorities may be misjudged, and customers may receive all the attention, sacrificing marketing for your business. And the only person a lack of marketing hurts is yourself.

Marketing Matters Episode 12 - Hosting

Marketing Matters Episode 12 - Hosting

July 25, 2019

Your website can be central to your marketing process and the single biggest tool at your disposal. Traditionally, the company responsible for your web design adds on hosting as extras without a thought. However, hosting should be the first step of your on-going marketing strategy.

Marketing Matters Episode 11 - Social Media

Marketing Matters Episode 11 - Social Media

July 11, 2019

Most people historically use social media to view funny images or discuss the latest cultural zeitgeist, leading to companies avoiding it. However, more recently, it is producing opportunities for B2B marketing. But why has this changed and what is the purpose of social media?

Marketing Matters Episode 10 - E-mail Marketing

Marketing Matters Episode 10 - E-mail Marketing

June 27, 2019

It's now been over a year since GDPR came into effect and, in this week's Marketing Matters, Duncan & David investigate how e-mail marketing has changed in the current GDPR world. 

Marketing Matters Episode 9 - Search Marketing

Marketing Matters Episode 9 - Search Marketing

June 13, 2019

Duncan & David go through the benefits and mistakes found in search marketing. However you look at it, search engines are still critically important to marketing but it's more about the content than just optimisation through SEO.

 

Marketing Matters Episode 8 - Planning

Marketing Matters Episode 8 - Planning

May 30, 2019

Duncan & David discuss what a lot of people think of as a complex time consuming process: planning. Seen as something full of paperwork never to be used again, it doesn't need to be that way.

Marketing Matters Episode 7 - Joined-up Marketing

Marketing Matters Episode 7 - Joined-up Marketing

May 16, 2019

Duncan & David view the modern world for SME businesses and the importance of having their marketing as "joined-up". With so many aspects of online marketing, such as search, social media, website and e-mail, there is a necessity to form a connection between them.