With a combined experience of 50+ years running and marketing SME businesses, we have learned a thing or two! In this podcast cover some of the real world issues that we’ve come up against with our clients and the solutions the resulted. We make no apology for the fact that these are our experiences and opinions. They may resonate, they may not. But hopefully they will be entertaining, and informative.
Episodes
Thursday May 12, 2022
Thursday May 12, 2022
While it is true that pretty much everybody uses a search engine nowadays, there is an oversimplified idea that if your business pops up at the top of a search page, people will flock to your site and business will boom. Being top of a Google search isn't necessarily what you should be aiming for.
Start with asking yourself questions about your marketplace: what do I offer? Who am I benefitting? If you want to be effective, you need a good marketing plan that considers these things. Use of search is just one tool to help your strategy.
Rather than a major focus on keywords, which may be a very niche subject in a very broad term, make sure your site's content informs and demonstrates what do you well and, in doing so, you give yourself an organically successful SEO method.
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