The Marketing Matters Podcast

S2E11 - The Rise of the Webcast

June 4, 2020

Situations like the current predicament tend to give birth to innovation, and the technology that has come of age in this pandemic is the use of remote video . In the marketing world, this presents itself in the form of webcasts, a term we prefer to webinars, as it puts the emphasis on content (which is where the value lies) and not the format or as an advert. Regardless of software, issues such as video quality and connection should be non-existent, thus rendering the technology "invisible" to the user.

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