The Marketing Matters Podcast

S2E12 - Adapt and Survive

June 18, 2020

As businesses are starting to reopen, many are having to adjust the way they operate. A shrewd company is not thinking about how they can simply survive through the next few weeks and months, but how they can adapt their business model to the new environment. As their old thought processes become sub-optimal, and with the market potentially changing long term, firms are having to ask themselves "what are we good at; how can we deliver that value?"