
With a combined experience of 50+ years running and marketing SME businesses, we have learned a thing or two! In this podcast cover some of the real world issues that we’ve come up against with our clients and the solutions the resulted. We make no apology for the fact that these are our experiences and opinions. They may resonate, they may not. But hopefully they will be entertaining, and informative.
Podcast Description
With a combined experience of 50+ years running and marketing SME businesses, we have learned a thing or two! In this podcast cover some of the real world issues that we’ve come up against with our clients and the solutions the resulted. We make no apology for the fact that these are our experiences and opinions. They may resonate, they may not. But hopefully they will be entertaining, and informative.
Episodes

Oct 22, 2020
S2E21 - Why is true creativity so rare?
Oct 22, 2020
Oct 22, 2020
21 min
Creativity and innovation are the most important drivers in business... so why is true creativity now so rare? Today "new" ideas are either truly creative and backed up by big investment, or are more generic developments of existing ideas.
In today's podcast we look at the creative process within SMEs, and examine ways that you can build creativity into your business without it costing the earth.

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