The Marketing Matters Podcast

S2E4 - Case Studies & Testimonials

February 27, 2020

Third party reviews are key for most ecommerce sites and very valuable even for niche B2B markets. But because there are so many fake reviews online, your testimonials need to sound as genuine and credible as possible; not everything needs to be a glowing 5-star review. The benefit of case studies is the demonstration of what your business provides via the eyes of the customer.