The Marketing Matters Podcast

S5E7A - E-business in the Real World

February 3, 2022

On the back of our recent e-business series, we’ve had some real world examples of situations where a joined-up approach would have been useful. Legitimate suppliers selling legitimate products, but their lack of cohesion and poor communication led to a less than ideal customer experience, costing them potential further business.

What were the big mistakes made and how should they avoid it in future?

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