With a combined experience of 50+ years running and marketing SME businesses, we have learned a thing or two! In this podcast cover some of the real world issues that we’ve come up against with our clients and the solutions the resulted. We make no apology for the fact that these are our experiences and opinions. They may resonate, they may not. But hopefully they will be entertaining, and informative.
Episodes
Jun 13, 2019
Jun 13, 2019
15 min
Duncan & David go through the benefits and mistakes found in search marketing. However you look at it, search engines are still critically important to marketing but it's more about the content than just optimisation through SEO.
May 30, 2019
May 30, 2019
16 min
Duncan & David discuss what a lot of people think of as a complex time consuming process: planning. Seen as something full of paperwork never to be used again, it doesn't need to be that way.
May 16, 2019
May 16, 2019
15 min
Duncan & David view the modern world for SME businesses and the importance of having their marketing as "joined-up". With so many aspects of online marketing, such as search, social media, website and e-mail, there is a necessity to form a connection between them.
Apr 29, 2019
Apr 29, 2019
20 min
Duncan & David investigate the importance of measuring marketing activities and web data. What was once difficult to collect, we are now overburdened with figures.
Apr 15, 2019
Apr 15, 2019
16 min
Duncan chats with guest Ant Bullivant, of Off The Front Creative (www.offthefrontcreative.co.uk), about what makes good design.
A well designed website provides clarity, consistency and communicates the message of your brand.
Apr 2, 2019
Apr 2, 2019
17 min
Duncan & David look at what PR means and what role it has on today's SME Marketing toolbag
In Essence PR is about engaging with exiting publishers who already have a relevant audience. Once the domain of large organisations, it is now a valuable tool for small business marketing too.
Mar 23, 2019
Mar 23, 2019
15 min
Live from the Glossop Business Expo, Duncan & David talk to the organiser Kathy Ford about the importance and evolution of networking.
Networking is not just about joining a group who can feed you leads. It's a vital part of SME Marketing, and is about building contacts and growing your network.
Mar 23, 2019
Mar 23, 2019
11 min
In the second instalment of the BSA Marketing Matters podcast, Duncan & David ponder how social media fits in when considering SME marketing and the important things to consider when selecting where to put your marketing efforts.
Mar 23, 2019
Mar 23, 2019
9 min
Join David & Duncan in the first ever edition of the BSA Marketing Matters podcast. Here they discuss the importance of your evolving website and how it forever needs to change with the business.