The Marketing Matters Podcast
Marketing Matters S2E1 - The Infinite Game

Marketing Matters S2E1 - The Infinite Game

January 9, 2020

Happy New Year from Marketing Matters and with it brings the beginning of a new season of our podcast, this week inspired by 'The Infinite Game' (by Simon Sinek). The way we think about marketing can be impacted by our focus on the short term and hitting targets, rather than the wider vision of the organisation. The real long term objective is about staying in the 'game'.

Marketing Matters Episode 20 - Marketing at Christmas

Marketing Matters Episode 20 - Marketing at Christmas

December 12, 2019

Christmas is upon us and it can be a challenge to keep marketing consistent during the holiday periods of the year. With most businesses closing between Christmas and New Year, you have less time to produce content in December than the majority of months. How can you ensure your marketing doesn't get derailed?

Marketing Matters Episode 19 - What Makes a good client?

Marketing Matters Episode 19 - What Makes a good client?

November 28, 2019

In this episode, we discuss what makes a good client.

With good clients the relationship should be a mutually beneficial to both you and the client.

There is no single definitive answer to this. Generally, it's about finding the right fit between your core competences, and what your client is looking for. But , whether it's service or product-led, making sure you are targeting the right clients is crucial to a successful & sustainable business.

Marketing Matters Episode 18 - The Key to Marketing - Stick at it!

Marketing Matters Episode 18 - The Key to Marketing - Stick at it!

November 14, 2019

In putting together our new website recently, we had cause to review the relationships we have with clients, and one thing that came out of it was just how long we have been working with clients (5 years is not unusual). In a world where the focus is short term, it made us realise that THE Most important thing in marketing is to STICK AT IT.

To discuss this issue, we talk marketing with one of those clients Mathew Done, MD at Slõ Drinks.

Marketing Matters Episode 17 - Digital Marketing Dangers

Marketing Matters Episode 17 - Digital Marketing Dangers

October 31, 2019

Over the years, the same issues of digital have continually cropped up. Even now in the age of the internet, SMEs are willing to pass the responsibilities of marketing off to third party experts, but good digital marketing needs your own input as, after all, nobody knows what you want out of your business better than yourself.

Marketing Matters Episode 16 - Internal View of Marketing

Marketing Matters Episode 16 - Internal View of Marketing

October 17, 2019

For small companies, marketing responsibilities are often handled by only one individual in a secondary role. However, every role and position in your business can impact your marketing, and should therefore be involved in some aspect.

 

Marketing Matters Episode 15 - Marketing Focus

Marketing Matters Episode 15 - Marketing Focus

October 3, 2019

Businesses tend to focus on either marketing objectives or the tools used to deliver them. While the former should be a priority, suppliers and SMEs often target the latter. Lots of enquiries and leads are obviously a positive but it is missing the vital question, "what is my marketing trying to achieve?"

Marketing Matters Episode 14 - Value of ‘Free’

Marketing Matters Episode 14 - Value of ‘Free’

September 19, 2019

In order to recognise the value of content you produce on the Internet you need to understand exactly why you're doing it and what you aim to receive as a result. We're all used to information being freely available online but, as this costs money to produce, outlets are increasingly putting their content behind a paywall.

Marketing Matters Episode 13 - Process & Agility

Marketing Matters Episode 13 - Process & Agility

September 5, 2019

When in comes to small businesses, agility is key to delivering competitive advantage. However, without process, priorities may be misjudged, and customers may receive all the attention, sacrificing marketing for your business. And the only person a lack of marketing hurts is yourself.

Marketing Matters Episode 12 - Hosting

Marketing Matters Episode 12 - Hosting

July 25, 2019

Your website can be central to your marketing process and the single biggest tool at your disposal. Traditionally, the company responsible for your web design adds on hosting as extras without a thought. However, hosting should be the first step of your on-going marketing strategy.

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