The Marketing Matters Podcast
S2E5 - Why WordPress?

S2E5 - Why WordPress?

March 12, 2020

WordPress was launched in 2003 and, bar the odd website, we've exclusively been using the open-source system for a number of years now. But why is that? While it was initially designed as a simple tool, and still is, over time it has seen an increase in functionality and become a very powerful content management platform - one that can be flexibly and quickly used in-house.

S2E4 - Case Studies & Testimonials

S2E4 - Case Studies & Testimonials

February 27, 2020

Third party reviews are key for most ecommerce sites and very valuable even for niche B2B markets. But because there are so many fake reviews online, your testimonials need to sound as genuine and credible as possible; not everything needs to be a glowing 5-star review. The benefit of case studies is the demonstration of what your business provides via the eyes of the customer.

S2E3 - The Power of Why

S2E3 - The Power of Why

February 13, 2020

Having focused recently on the importance of having a vision for a business, we now look at the impact that vision might have on your marketing message.
The mantra of marketing has been about presenting benefits to customers and not just the features, but now you need to link those benefits to your vision and ask yourself "why do I deliver those benefits?"

S2E2 - Business Planning

S2E2 - Business Planning

January 30, 2020

Every year we like to take a weekend away for business planning. Taking some time away from distractions to work on the business together, gives us an opportunity to look to the future & ask ourselves about the bigger picture. However, if you work solo, with no partner or colleague, what's the solution and how do you overcome the challenges?

Marketing Matters S2E1 - The Infinite Game

Marketing Matters S2E1 - The Infinite Game

January 9, 2020

Happy New Year from Marketing Matters and with it brings the beginning of a new season of our podcast, this week inspired by 'The Infinite Game' (by Simon Sinek). The way we think about marketing can be impacted by our focus on the short term and hitting targets, rather than the wider vision of the organisation. The real long term objective is about staying in the 'game'.

Marketing Matters Episode 20 - Marketing at Christmas

Marketing Matters Episode 20 - Marketing at Christmas

December 12, 2019

Christmas is upon us and it can be a challenge to keep marketing consistent during the holiday periods of the year. With most businesses closing between Christmas and New Year, you have less time to produce content in December than the majority of months. How can you ensure your marketing doesn't get derailed?

Marketing Matters Episode 19 - What Makes a good client?

Marketing Matters Episode 19 - What Makes a good client?

November 28, 2019

In this episode, we discuss what makes a good client.

With good clients the relationship should be a mutually beneficial to both you and the client.

There is no single definitive answer to this. Generally, it's about finding the right fit between your core competences, and what your client is looking for. But , whether it's service or product-led, making sure you are targeting the right clients is crucial to a successful & sustainable business.

Marketing Matters Episode 18 - The Key to Marketing - Stick at it!

Marketing Matters Episode 18 - The Key to Marketing - Stick at it!

November 14, 2019

In putting together our new website recently, we had cause to review the relationships we have with clients, and one thing that came out of it was just how long we have been working with clients (5 years is not unusual). In a world where the focus is short term, it made us realise that THE Most important thing in marketing is to STICK AT IT.

To discuss this issue, we talk marketing with one of those clients Mathew Done, MD at Slõ Drinks.

Marketing Matters Episode 17 - Digital Marketing Dangers

Marketing Matters Episode 17 - Digital Marketing Dangers

October 31, 2019

Over the years, the same issues of digital have continually cropped up. Even now in the age of the internet, SMEs are willing to pass the responsibilities of marketing off to third party experts, but good digital marketing needs your own input as, after all, nobody knows what you want out of your business better than yourself.

Marketing Matters Episode 16 - Internal View of Marketing

Marketing Matters Episode 16 - Internal View of Marketing

October 17, 2019

For small companies, marketing responsibilities are often handled by only one individual in a secondary role. However, every role and position in your business can impact your marketing, and should therefore be involved in some aspect.