The Marketing Matters Podcast
Marketing Matters Episode 6 - Data

Marketing Matters Episode 6 - Data

April 29, 2019

Duncan & David investigate the importance of measuring marketing activities and web data. What was once difficult to collect, we are now overburdened with figures.

Marketing Matters Episode 5 - Design

Marketing Matters Episode 5 - Design

April 15, 2019

Duncan chats with guest Ant Bullivant, of Off The Front Creative (www.offthefrontcreative.co.uk), about what makes good design.

A well designed website provides clarity, consistency and communicates the message of your brand.

Marketing Matters Episode 4 - PR

Marketing Matters Episode 4 - PR

April 2, 2019

Duncan & David look at what PR means and what role it has on today's SME Marketing toolbag

In Essence PR is about engaging with exiting publishers who already have a relevant audience. Once the domain of large organisations, it is now a valuable tool for small business marketing too.

Marketing Matters Episode 3 - Networking

Marketing Matters Episode 3 - Networking

March 23, 2019

Live from the Glossop Business Expo, Duncan & David talk to the organiser Kathy Ford about the importance and evolution of networking.

Networking is not just about joining a group who can feed you leads. It's a vital part of SME Marketing, and is about building contacts and growing your network.

Marketing Matters Episode 2 - Posting to Facebook is not Marketing

Marketing Matters Episode 2 - Posting to Facebook is not Marketing

March 23, 2019

In the second instalment of the BSA Marketing Matters podcast, Duncan & David ponder how social media fits in when considering SME marketing and the important things to consider when selecting where to put your marketing efforts.

Marketing Matters Episode 1 - The importance of a website

Marketing Matters Episode 1 - The importance of a website

March 23, 2019

Join David & Duncan in the first ever edition of the BSA Marketing Matters podcast. Here they discuss the importance of your evolving website and how it forever needs to change with the business.