Duncan & David look at what PR means and what role it has on today's SME Marketing toolbag
In Essence PR is about engaging with exiting publishers who already have a relevant audience. Once the domain of large organisations, it is now a valuable tool for small business marketing too.
Live from the Glossop Business Expo, Duncan & David talk to the organiser Kathy Ford about the importance and evolution of networking.
Networking is not just about joining a group who can feed you leads. It's a vital part of SME Marketing, and is about building contacts and growing your network.
In the second instalment of the BSA Marketing Matters podcast, Duncan & David ponder how social media fits in when considering SME marketing and the important things to consider when selecting where to put your marketing efforts.
Join David & Duncan in the first ever edition of the BSA Marketing Matters podcast. Here they discuss the importance of your evolving website and how it forever needs to change with the business.